Many AI answers lean on third-party lists and directories. The outreach agent takes the targets from source mapping and drafts a short, personal note for each one, explaining what is new or missing about your business and why it might help their readers. It writes for the person receiving it, not for a template.
Nothing is sent without your approval. You read each draft, change what you like and decide who it comes from. We track replies and any placements that result, and we record what each site said so the same person is not contacted twice. That history stops us repeating requests.
Our rule is simple: no paid placements disguised as editorial. If a site charges for a listing, it is labelled as such and you choose whether to take it. Some editors will say no, and that is fine. The aim is to give them a good reason to include you, not to pressure them.
Outreach is a long game. The agent keeps a simple log: who was contacted, when, what was said and what came back. Placements are matched to the tracked questions so you can see whether a new listing or mention is being cited by assistants, not just published.
It is not a fit if you need guaranteed placements quickly, or if you would rather not contact third parties at all. Some brands prefer to focus on their own pages first, and the content agent may be the better starting point.
ChatGPT, Gemini, Perplexity, Claude and Copilot, with more added as they matter.