Buyers ask assistants for the best tool for a team size, a budget or a workflow, then read a shortlist. The mention tracking agent records whether you are on it, and the share-of-voice agent compares your presence with the rivals buyers actually consider. It is worth noting that buyers rarely stop at one question.
Review sites and comparison articles carry weight here, so source mapping looks closely at G2 and similar pages, showing where your listing is thin or missing. The content agent can then plan pages for the buyer questions where you are absent, and the outreach agent can draft requests to review sites for your approval.
Software changes quickly, so assistants often describe old features and old plans. The accuracy agent checks answers against a fact sheet from your product team, and the content agent plans comparison and use-case pages that help assistants describe you correctly. Your product team stays the source of truth.
If your product is too new for assistants to know about it, tracking will mostly show absence. That is a fair baseline, but a content-first plan may serve you better, and we would say so on the call. Teams with a clear category, a few known competitors and someone who can update pages and listings usually get the most from the work.