Perplexity shows its sources prominently, which makes it useful for source mapping. For each tracked question the agents record the pages it cites and whether you are among them. Over time you can see which sites it relies on repeatedly and which only appear once.
Because citations are visible, a missing mention is easier to explain. You can often point to the specific article that named competitors and left you out, and decide whether to ask for an update or publish something more useful of your own. A person decides whether the request is worth making.
Perplexity results tend to turn into concrete tasks. A cited directory with a thin listing becomes a profile update. A cited comparison article becomes an outreach draft for your approval. We suggest the tasks and your team decides which to take on. Progress is easiest to judge after a few weeks.
Perplexity may show different sources for the same question on different days, so a single missing citation is not a reliable signal. We look at repeated appearances before we call something a pattern. Citations also vary in quality. A page cited once in passing may matter less than one cited every day. The source mapping agent weights them accordingly, and your team can override that judgement when it knows the sector better.